(December 11, 2025) WACO, TX – Americanstar Mattress today announced an expansion of its longstanding partnership with Mattress Firm Montana, the state’s largest mattress retailer. Built on shared values of service, integrity, and putting customers first, the next phase of the partnership introduces Americanstar’s new Cleopatra and First Class collections to retail floors statewide.
For both companies, the expansion reflects the continued evolution of a relationship shaped by trust, mutual respect, and a shared belief that every customer deserves a supportive, high-quality mattress at a fair price.
A Partnership Built on Customer-First Values
Americanstar and Mattress Firm Montana have partnered for many years, guided by the simple idea that good business starts with understanding people. That philosophy has helped the two companies build a dependable, values-driven relationship—one centered on listening to customers, matching them with products that truly fit their needs, and fostering an experience that feels personal rather than transactional.
“Mattress Firm Montana has always led with heart,” said Tony Nguyen, Chief Operating Officer at Americanstar US. “Their team genuinely cares about the people who walk into their stores. That aligns perfectly with Americanstar’s mission to deliver Beyond Expectation® experiences—not just through innovative products, but through the kind of partnership where everyone is working toward the same goal. That shared mindset is why this relationship continues to grow.”
Brandon Midstokke – Managing Partner of Mattress Firm Montana added: “Americanstar is a partner we trust. They stand behind their products, communicate openly, and understand what matters most to our customers. Together, we’ve been able to offer Montanans high-quality mattresses at accessible price points, and expanding with new collections gives shoppers even more ways to find the comfort they’re looking for.”
Cleopatra and First Class Collections Expand Consumer Choice at Accessible Price Points
The expanded partnership includes the launch of Americanstar’s Cleopatra collection, known for its cooling performance, proprietary SilkFoam™ comfort material, and 7-zone ergonomic support system—all designed to offer a luxury feel without a luxury price tag.
Also launching across Montana stores is the First Class Collection, a hybrid lineup that combines conforming memory foams with supportive coils and cooling fabric. Like Cleopatra, the First Class models feature Americanstar’s 7-zone ergonomic design, bringing that same level of thoughtful support into a hybrid format that gives customers more options for comfort and pressure relief.
Together, these collections broaden the range of comfort profiles available in-store, helping shoppers easily find a mattress that suits their body, sleep style, and budget.
A Partnership That Continues to Grow
At a time when the retail landscape is evolving quickly, Americanstar remains committed to partnering with retailers who value collaboration, consistency, and customer care. Mattress Firm Montana’s approach mirrors that commitment, making the continued growth of this relationship both natural and mutually beneficial.
“Our work with Mattress Firm Montana is proof that when two companies share the same values, great things happen,” Nguyen said. “We’re proud of what we’ve built together, and we’re excited to keep expanding the options available to their customers.”
The Cleopatra and First Class collections are available now at Mattress Firm Montana retail locations statewide. For more information about Americanstar Mattress, visit www.americanstarus.com.
