Houston, TX — 12/01/2025 — Sinomax USA, a global manufacturer of innovative sleep and comfort products, has announced the acquisition of the VIBE® brand from Kimberly LLC. The acquisition includes all registered and unregistered trademarks, logos, copyrights, designs, and additional intellectual property relating to the design, marketing, manufacturing, distribution, and sale of household goods, including bedding and furniture under the VIBE® brand.
This milestone marks the official unification of a partnership that has already been thriving behind the scenes: Sinomax USA has been the primary manufacturer of VIBE® products for the last few years, helping shape the brand’s growth and product quality long before today’s announcement.
“VIBE® has grown into a beloved sleep and home brand with a distinctive personality and a strong foothold in the market,” said Frank Chen, CEO of Sinomax USA. “Formalizing this acquisition allows us to unlock the full potential of VIBE®, accelerate its growth trajectory, and bring even more innovation to consumers who love the brand’s energy, honesty, and design-forward comfort.”
A Brand With Momentum — And National Recognition
VIBE® has built a loyal following for its clean, modern aesthetic and approachable, energetic brand voice. Known for combining authenticity with down-to-earth style, the brand’s digital presence emphasizes honest sleep guidance, accessible luxury, and a sense of fun.
The brand’s hero product, the VIBE® Original Gel Mattress, continues to capture national attention. It has been named “Best Mattress Overall on Amazon” three years running by Forbes.com, validating its status as a consumer favorite and category leader. This same mattress was recently featured on the Donna Drake Show on CBS, adding another layer of national visibility and consumer credibility. VIBE®’s upward trajectory has also expanded its physical footprint. A VIBE®-branded mattress recently launched in Walmart retail stores, making the brand available to millions of new customers across the country.
Strengthening a Brand That’s Already Loved
Sinomax’s in-house marketing and creative team, which has already contributed significantly to evolving and elevating the VIBE® identity, will continue to expand the brand into its next chapter. Leveraging the bold, youthful, and comfort-centric personality reflected in VIBE®’s social media channels, the team plans to grow VIBE® into a national lifestyle brand, expanding further across the sleep and comfort space.
“We’ve been building momentum with VIBE® for years,” said Alysabeth Anderson, Senior Director of Marketing & Creative at Sinomax USA. “Now that the brand is officially part of the Sinomax family, we’re amplifying everything consumers already love – clean design, honest storytelling, and products that provide incredible comfort at an affordable price.”
Strategic Benefits of the Acquisition
- Full ownership of the VIBE® brand, enabling future brand expansion and product diversification.
- Seamless product continuity, as Sinomax USA has been the manufacturing backbone of the brand for years.
- Enhanced distribution, combining VIBE®’s digital-first reach with Sinomax USA’s national retail partnerships.
- Accelerated brand-building, powered by Sinomax’s in-house creative and marketing team experienced in developing and scaling national home goods brands.
